Audacity of Entrepreneurs
Audacity of Entrepreneurs is a podcast about what it actually takes to build something from scratch, and survive the process.
Every episode dives deep into the journeys of founders, operators, and creators who chose to take risks when playing safe was easier. We go beyond highlight reels and vanity metrics to unpack the real mechanics behind building companies: the messy beginnings, the wrong bets, the pivots, and the breakthroughs that changed everything.
This podcast focuses on:
- Decision-making under uncertainty - how founders think when there’s no clear path
- Execution over ideas - what separates builders from talkers
- Failure analysis - what went wrong, and what it taught them
- Growth systems - content, distribution, hiring, and scaling strategies
- Founder psychology - discipline, obsession, burnout, and resilience
You’ll hear unfiltered conversations about:
- First customers and early traction
- Scaling from 0 to meaningful revenue
- Building teams, culture, and systems
- Navigating competition, doubt, and pressure
- The trade-offs no one warns you about
If you’re an entrepreneur, creator, or operator trying to build something meaningful, this podcast gives you real-world insight, not recycled advice.
No clichés. No surface-level motivation.
Just honest conversations with people who’ve done the work.
Listen on:
Episodes
2 days ago
2 days ago
What separates entrepreneurs who consistently close high-value clients from those who struggle?
According to entrepreneur and leadership consultant Jeff Harnois, it starts with understanding how people buy—not how you sell.
In this episode of Audacity of Entrepreneurs, host Nick Uresin sits down with Jeff to explore the psychology behind successful selling, including the four buyer personalities, consultative sales strategies, handling objections, and creating solutions that clients actually want to buy.
Whether you're a founder, consultant, coach, agency owner, or B2B executive, this conversation will change the way you approach every sales conversation.
In this episode, you'll learn:
✅ The 4 buyer personality types and how to identify them within minutes
✅ Why one sales pitch never works for everyone
✅ How to uncover the real reason prospects buy
✅ Consultative selling strategies that build trust
✅ How to overcome objections without sounding pushy
✅ Why emotional and logical buyers require completely different approaches
✅ The psychology behind closing high-ticket consulting and professional services
✅ How Jeff closed enterprise deals worth hundreds of millions of dollars
✅ Lessons from building businesses after working at Apple, Microsoft, HP, AT&T, Kodak, Symantec, Bank of America, and other Fortune 500 companies
Jeff also shares his entrepreneurial journey—from selling caramel apples in high school to founding multiple companies and helping executives build stronger leaders, stronger teams, and stronger businesses.
If you're serious about growing your business, improving your sales process, or becoming a more influential leader, this episode is packed with practical frameworks you can apply immediately.
About Jeff Harnois
Jeff Harnois is the Founder and CEO of iBridged, a leadership development and executive consulting firm specializing in executive communication, team development, organizational trust, and transformational leadership.
A veteran entrepreneur and former executive, Jeff has spent decades helping organizations improve leadership performance while personally leading business development efforts responsible for hundreds of millions of dollars in revenue.
About Audacity of Entrepreneurs
Every great company begins with someone who believes there's a better way.
Audacity of Entrepreneurs features candid conversations with founders, CEOs, executives, and business advisors about what it really takes to build exceptional companies. From scaling businesses and leadership challenges to sales, innovation, and entrepreneurship, each episode delivers practical insights from leaders who've been there.
Hosted by Nick Uresin.
3 days ago
3 days ago
Every great company begins with a simple belief: there has to be a better way.
Audacity of Entrepreneurs is where founders, CEOs, investors, and the people who help build great companies share the stories you rarely hear—the setbacks, hard decisions, near failures, and defining moments behind lasting success.
Hosted by Nick Uresin, each episode goes beyond the headlines to uncover the mindset, strategies, and lessons from entrepreneurs who chose uncertainty over comfort and turned bold ideas into thriving businesses.
Whether you're building your first company, scaling your next venture, or simply fascinated by entrepreneurship, you'll walk away with practical insights and fresh perspective from people who've been in the arena.
Because every remarkable business starts with the audacity to believe something better is possible.